Mashups Making Inroads Into Enterprise
The Web is continuously democratizing how information is consumed. Today, personal Web use has led to a rapid increase in user sophistication which is naturally reaching the Enterprise. A new mode of information visualization known as a Mashup combined with the collaborative aspects of Web 2.0 is finding success where Composite Applications struggled: cost, speed of development and interactivity. By moving the integration point from the service layer to the presentation layer, driven by the user themselves and controlled by secured processes, Mashups are gaining an Enterprise facet promoting them to be the new generation of Composite Applications.
Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and ready to grab the lion's share of the market — and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms.
Forrester defines mashups as "custom applications that combine multiple, disparate data sources into something new and unique." Starting in 2005, says the report, with the proliferation of free APIs, mashups came to the web in a big way, combining data and visualization tools from multiple services in meaningful and useful ways.
In January 2007, an Economist Intelligence Unit survey revealed that mashups were the most popular traditional web 2.0 technology in the enterprise, with 64% of companies saying they already use or planned to use mashups within the next 2 years.
Mashup platforms that make it easier for consumer to create mashup applications, such as Yahoo! Pipes, Dapper, or Microsoft Popfly, are beginning to have kins in the enterprise space. Very recently, chip maker Intel has broken its way in to the Enterprise Mashup scene with the Intel Mash Maker, a client-side browser extension that allows users to augment the Web pages they're viewing in real-time with widgets that display data drawn from other sources. Another Enterprise Mashup pioneer is JackBe's Presto Wires, a Web browser-based visual mashup composition tool for IT and business users, was designed with rapid mashup development in mind. Wires users consume and combine data from disparate data sources to make decisions in a fraction of the time and achieve a more complete picture of a financial, operational, or market situation.
According to Oliver Young, an analyst with Forrester, "Those vendor strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out on top".
At the Great Indian Developer Summit 2008 (http://www.developersummit.com/), Olivier Poupeney, co-founder and CEO of DreamFace Interactive, will hold forth on Mashups Vs. Composite Applications. Greg Murray, AJAX Architect for Sun Microsystems, will discuss the costs and benefits of creating enterprise mashups with Java.